PROJECT OVERVIEW
In mid-2015, GForce Assembly was tasked with rolling out a new supplier into Bunnings’ indoor timber and cut moldings category in New Zealand. The transition meant performing a full relay in all stores with the dedicated range and set them up for a sell-through process of the equivalent range for the new supplier.
Duration
August 2015 – October 2015
Location
New Zealand
Client
Bunnings
Category
Indoor Timber
No expense was spared by GForce, putting on teams of up to 9 staff were put on in bigger stores, with the same core group of merchandisers sent out of Auckland to every store in the country to ensure the best and quickest results possible.
And the results speak for themselves. Not even one store for the duration of the rollout had the aisle of timber closed for more than a single day. All core merchandising was completed in a single day at every store. If anything was remaining it would only be some ticketing and installation of product description cards and Point-Of-Sale which was completed by a single merchandiser the following day of the relay.
Each store was completed quicker and quicker. The average time for each bay started at 7.74 hours per bay in the first week, down to just 6.78 hours in the final 2 weeks.
Testimonials from the client, the Bunnings Buyer’s Office and their Store Development and Visual Merchandising department have all come back with how professional and efficiently the project was managed and all have admitted that they could not think of any other company to complete the project as successfully as G-Force Category Solutions.
IN 11 WEEKS, G-FORCE FULLY RELAYED 268 BAYS, INSTALLED 724 BOXES, PUT IN OVER 6700 DIVIDERS AND HANDLED LENGTHS OF TIMBER WHICH, END TO END, WOULD MEASURE OUT OVER 50KM.